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Why every Local Business must Market with Google Business Profile?

Updated: Apr 5, 2023

Google Business Profile for Small Businesses & Startups

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Google Business Profile plays a crucial role in the success of small businesses. It is a free tool that allows businesses to manage their online presence on Google, including Google Search and Google Maps.

97% of users searched online to find a local business- SEO Statistics 2023

By creating and optimizing a Google Business Profile, small businesses can provide important information to potential customers, such as their address, phone number, business hours, website, and reviews. This information helps customers find and connect with the business, which can ultimately lead to increased visibility, foot traffic, and sales.


In addition, Google Business Profile also offers features such as posts, photos, and messaging, which can be used to engage with customers and promote special offers or events. Businesses can also gain insights into how customers find and interact with their profile through analytics.


Some of the key benefits of having a Google Business Profile for small businesses and startups are:


1: Increased visibility


Having a Google Business Profile increases the chances of your business appearing in relevant search results on Google, which can help drive traffic to your website and increase sales.


2: Better customer engagement


With a Google Business Profile, small businesses can engage with their customers by responding to reviews, answering questions, and sharing updates about their products or services. Your Google Business Profile provides essential information about your business, such as your address, phone number, business hours, website, and reviews which can be used to engage with customers and promote special offers or events. This makes it easier for customers to learn more about your business and get in touch with you.


3: Enhanced credibility


A well-maintained Google Business Profile can help establish credibility and trust with potential customers, as it provides important information such as business hours, phone number, and customer reviews. Google Business Profile allows customers to leave reviews and ratings about your business. Positive reviews can help attract more customers, while negative reviews provide valuable feedback that can help you improve your business.


4: Insights and analytics


Google Business Profile provides valuable insights and analytics that can help small businesses understand their online presence, such as understanding your customers' behavior, how many people are viewing the profile, where they are coming from, and what actions they are taking.


Overall, having a well-maintained Google Business Profile can be a powerful marketing tool for small businesses, helping them to establish credibility, attract new customers, and grow their online presence. It also helps them to be more easily discovered by potential customers and to build relationships with their existing customer base.


Learn more about Green Blue Brown, a marketing agency in Los Angeles specializing in empowering startups and small businesses with the marketing ideas and technology needed to digitally manage and grow their presence. Contact us for a free consultation today.

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